They may play the bounciest dance pop this side of ABBA, but make no mistake, the members of Danish sextet Alphabeat take their band seriously. They turned down multiple offers that would have raised their profile on the global stage, and to hear co-singer Stine Bramsen explain it, she and her bandmates wouldn’t have done it any other way. Freshly reunited after a six-year hiatus, Alphabeat has signed their first US record deal (a mere 12 years after their debut album), and with Atlantic Records, no less, who promptly flew the band to Austin to showcase at South by Southwest. Popdose’s resident Alphabeat fan boy chatted with Bramsen about conquering America, and the importance of making sure the world knows that your pop band was not created in a boardroom.
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